The Fruitflow® Discovery

1990s – what is in fruit and veg that protects against cardiovascular disease?


Twenty years ago, it was assumed that the antioxidant properties of fruit and vegetables were causing a lower risk of cardiovascular disease, but several scientific studies in the 1990s could not justify this.

So scientists looked to blood platelets to understand their role in cardiovascular disease.

Blood platelets were found to be one of the most important factors in the health of the cardiovascular system.

Platelets are fragments of cells in the blood, which can change function from being smooth to spiky and sticky. In a smooth state they circulate easily, but if they become sticky they can stick to the blood vessels and send out signals for other platelets to join them to form a clot. Whilst this is obviously vital in an injury, it’s dangerous if it happens inside a blood vessel.

Scientists found that hyperactive or ‘spiky’ platelets are involved in problems such as the narrowing and hardening of the arteries (atherosclerosis), high blood pressure and cardiac ‘events’ such as heart attack or strokes.

The surprise ingredient inside the tomato


Based at the University of Aberdeen, Professor Asim Duttaroy began a study to understand whether various fruits contained any anti-platelet compounds that could be used safely to prevent cardiovascular disease.

He discovered that of all the fruits tested, the humble tomato contained the most potent anti-platelet compounds. This was found in the yellow jelly around the tomato seeds – so nothing to do with lycopene.

Unlocking the power of the Fruitflow® extract

It took many more years of work to take this original scientific observation and develop a proven product. A team of scientists isolated and identified the tomato bioactive compounds and developed them into a form that gave greatest benefit. They measured the effect on platelets when the tomato extract was consumed by men and women and worked out the most appropriate daily dosage.

Safety was a priority, and studies showed that the natural tomato compounds did not result in the same side effects as anti-platelet drugs. The team then tested Fruitflow®’s benefits after a few hours, after a day, and after several weeks. They also researched the specific changes in the platelet to identify the exact benefit of Fruitflow®. The data was gathered and published to prove that this natural tomato extract really does work.

Published in the European Journal of Clinical Nutrition in 2016, studies showed that Fruitflow® works in a similar way to aspirin, but more gently so that it doesn’t cause the side effects which are so common among aspirin users. Both scientific and regulatory authorities have made it clear that medicines such as aspirin should only be used for treating cardiovascular disease, and not for prevention. Now Fruitflow® provides a proven and natural option for healthy adults who want to maintain healthy blood flow and circulation, without medication.

2017 – studying blood pressure

We are learning all the time about the power of the Fruitflow® extract. Recent studies have shown it to be anti-inflammatory. In addition, current studies show that a standard dose of Fruitflow® reduces blood pressure – another of the three key pillars of heart health.