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Heart health wake-up call’ hits the average North Easterner at 50

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Fifty years old is the tipping point to considering heart health in the North East, but it often takes a major health scare.

The average North Easterner will be struck with a “heart health wake up call” at 50, a new survey has revealed.

But for more than a third, it will take a major health scare before they start thinking about their heart.

New research from Fruitflow+ Omega-3 shows that 50-years-old is the tipping point to considering heart health in the North East.

However, more than one in 10 (12%) people in the region admitted that they won’t think about their heart until they’re over 60.

Nearly half of North Easterners surveyed said that they will only do so when they have extreme experiences such as getting breathless when climbing stairs or walking (48%), feeling their heart racing (39%) or having a major heart health scare (35%).

Surprisingly, women are in as much denial as men.

Dr Niamh O’Kennedy, research scientist specialising in cardiovascular health and based at the University of Aberdeen, said: “The heart is the body’s hardest working organ – pumping blood that delivers critical nutrients and oxygen to every cell.

“And yet people’s continued neglect of it continues to amaze me. It’s shocking that people don’t consider their heart health until half way through their lives – with 1 in 10 actually admitting that they won’t think about their heart until they are over 60.

“What’s most concerning though, is that half of Brits will need to experience extreme symptoms or a major heart health scare to take better care of it. Even then, 15% don’t intend to make any lifestyle changes.”

Whilst the research did reassuringly reveal that over half of North Easterners are aware of the importance of managing blood pressure (50%) and cholesterol (42%), many still don’t understand the importance of blood flow in heart health.

Only one in ten (9%) cited improving blood flow when thinking about their heart health, despite it being the third important third pillar of cardiovascular health.

Dr O’Kennedy continued: “Getting your blood pressure, blood sugars and cholesterol levels measured will give you a basic idea of what’s going on internally.

“On top of that, healthy diet and exercise remain key. And whilst a pill won’t compensate for a dodgy diet, it might be an extra investment in the healthy blood bank to consider.”

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