Provexis – The Company

Provexis Limited was founded in 1999 to launch Fruitflow® – the patented natural extract from tomatoes which has been shown in human trials to be anti-thrombotic. Fruitflow® was discovered at the Rowett Research Institute by Professor Asim Duttaroy.

Specialising in functional food and dietary supplements, at Provexis we have a clear focus to deliver products with high quality scientific intellectual property from the laboratory through to successful launch.

Fruitflow® was launched in Europe in November 2010 at the Health Ingredients Europe Conference, where it was awarded ‘Most Innovative Health Ingredient’ and won the best innovation in the ‘Heart Health’ category.

The US trade launch was at the Natural Products Expo West in 2011. In 2012 Fruitflow® was named one of the most innovative products of the year at the Food Ingredients South America trade show.

Provexis plc was listed on the Alternative Investment Market (AIM) in 2005 with the stock symbol PXS.


Scientific Advisory Board


Professor Asim K Duttaroy

Professor Duttaroy discovered Fruitflow® and is a globally recognised expert in the field of nutrition studies. Professor Duttaroy is currently Group Leader of Chronic Disease at the University of Oslo’s Faculty of Medicine, and also the editor in chief of the international peer reviewed journal Food & Nutrition Research.


Dr Niamh O’Kennedy BSc MSc PhD

Dr O’Kennedy is a research chemist, specialising in the field of natural products chemistry. Dr O’Kennedy is an expert in isolating and characterising plant-derived compounds and understanding the roles these play in complex biological systems. Her guidance has been pivotal in the development and integrity of Provexis’ product portfolio.


Board of Directors

Dawson Buck

Executive Chairman

Dawson has over twenty years’ senior international experience within the electronic security, property, retail and IT industries. Dawson was a founder and the CEO of Automated Loss Prevention Ltd, which he led from its inception to its sale to the Sensormatic Electronic Corporation Inc. in 1992. Until 2005 Dawson was Deputy Chief Executive of ANGLE plc.

Ian Ford, BA (Hons) ACA

Finance Director

Ian has held senior finance positions with Rubicon Group plc and SITEL Europe plc, playing key roles in the rapid growth of these groups, including extensive merger and acquisition activity. Ian qualified as a Chartered Accountant in 1991 and his early career was with PricewaterhouseCoopers.

Krijn Rietveld

Non-Executive Director

Krijn is a Senior Vice President at DSM Nutritional Products Ltd and he is responsible for the Nutrition Innovation Group of DSM. Krijn joined the Board in August 2008 following DSM Venturing BV’s investment in the Company, which was announced on 1 August 2008.